Creativity is more than making things beautiful. It’s about understanding people, solving meaningful problems, and creating experiences that leave a lasting impression.
Creative Director · Executive Creative Director
· Art & Design Leadership
Leadership Snapshot
Creative and art direction leader with 26+ years across media networks, agencies, MNCs, corporate houses and government institutions — leading multidisciplinary teams from insight and strategy through design, pitch and production. Equally at home in B2B and B2C, internal and external communication.
Build the team. Set the standard. Own the work end to end.
Setting the idea, the craft standard and the final call on layout.
Identities that hold together across print, digital, film and space.
One thought carried through every channel it needs to live in.
Award-winning editorial design, from grid to press-ready file.
Summits and properties, from stage identity to on-ground assets.
Concepts, decks and the room — pitch specialist across agencies.
Recruiting, mentoring and raising art directors across verticals.
Turning strategy documents into narratives people remember.
Shelf-level craft with production realities built in from day one.
R&D and brainstorming that gives the idea something to stand on.
Directing photo and video shoots through to final delivery.
Hands-on with the camera, animation and video editing.
Profile / Journey
Every milestone has been shaped by curiosity, continuous learning, and a belief that creativity can influence businesses, people, and communities.
Titles define a profession, but purpose defines a career. My journey has been guided by a passion for solving problems, building brands, and creating experiences that last.
ABCPL (TV9 Network) · NCR, India
Acira Studio · NCR, India
Curious Minds Communications · New Delhi, India
HCL Technologies · PlusOneDegree · Noida, India
IANS · New Delhi, India
University of Sussex India · Kolkata, India
ILS · Kolkata, India
Creative Philosophy
Great design isn’t created to impress
it’s created to communicate.
Every brand has a story waiting to be discovered. Every challenge deserves thoughtful thinking. Every idea has the potential to matter when it’s guided by purpose, empathy, and clarity.
For me, creativity isn’t just a profession. It’s a way of seeing the world.
Recognition
Work / Portfolio
I believe in ideas that inspire, designs that communicate, and brands that endure.
Case Studies
The projects that took the most out of the team — and gave the most back.
Thoughts / Blog
Ideas become more valuable when shared. These are my thoughts on creativity, leadership, branding, business, design — and the lessons learned along the way.
The hardest part of running a team isn't generating ideas. It's knowing which ones to kill, and saying so in a way that leaves the person still wanting to make the next thing.
Draft — coming soonRooms decide early. A note on openings, on reading a client's silence, and on why the strongest concept rarely wins on its own.
Draft — coming soonGrids, hierarchy and pacing didn't stop mattering when print budgets shrank. They just moved into decks, dashboards and scroll.
Draft — coming soonBeyond the Lens
Photography reminds me every story begins with perspective. Beyond commercial work, my camera lets me notice people, places, and light that often go unseen.
I don’t just capture photographs — I collect perspectives, each one shaped by curiosity and emotion.
Design teaches me to communicate. Photography teaches me to observe.
Connect
The best ideas begin with a conversation. I’m always open to one — whether you’re building a brand, solving a challenge, exploring a creative collaboration, or looking for an opportunity to build something that matters.
I’d be glad to connect.
mythown@gmail.comNoida, NCR, India
