Creative Director · Executive Creative Director · Art & Design Leadership
BeyondDesign.
Creativity is more than making things beautiful. It's about understanding people, solving meaningful problems, and creating experiences that leave a lasting impression.
Leadership snapshot
What I lead,
and how.
Creative and art direction leader with 26+ years across media networks, agencies, MNCs, corporate houses and government institutions — leading multidisciplinary teams from insight and strategy through design, pitch and production. Equally at home in B2B and B2C, internal and external communication.
Build the team. Set the standard. Own the work end to end.
What I do
Creative & Art Direction
Setting the idea, the craft standard and the final call on layout.
Brand Identity & Systems
Identities that hold together across print, digital, film and space.
Integrated Campaigns
One thought carried through every channel it needs to live in.
Publication & Magazine
Award-winning editorial design, from grid to press-ready file.
Event & Experiential
Summits and properties, from stage identity to on-ground assets.
Pitch & New Business
Concepts, decks and the room — pitch specialist across agencies.
Team Leadership
Recruiting, mentoring and raising art directors across verticals.
Corporate Storyboarding
Turning strategy documents into narratives people remember.
Packaging & Print
Shelf-level craft with production realities built in from day one.
Insight & Research
R&D and brainstorming that gives the idea something to stand on.
Shoot & Production
Directing photo and video shoots through to final delivery.
Photography & Motion
Hands-on with the camera, animation and video editing.
Focus areas
- Creative Leadership
- Brand Strategy
- Advertising Campaigns
- Art Direction
- Integrated Marketing
- Corporate Communication
- Creative Team Management
- Pitch Presentations
- Brand Identity
- Packaging Design
- Digital Campaigns
- Print Communication
- Publication Design
- Event Branding
- Visual Storytelling
- Creative Operations
- Client Management
Profile / Journey
The Journey
Driven by Purpose.
Every milestone has been shaped by curiosity, continuous learning, and a belief that creativity can influence businesses, people, and communities. Titles define a profession, but purpose defines a career.
Creative Director
ABCPL (TV9 Network) · NCR
- Lead the creative department across TV9's flagship brand initiatives — strategy, ideation and delivery for high-visibility summits and multimedia properties.
- Head a multi-disciplinary creative team; recruit talent and mentor art directors to raise creative standards across verticals.
- Own project management and campaign planning end to end for pan-India and international properties.
Agency Head &
Executive Creative Director
Acira Studio · NCR
- Led the agency as branch head, owning client relationships, campaign planning and creative output across all accounts.
- Directed strategy, R&D and brainstorming sessions to shape pitch concepts and client presentations.
- Built and scaled the creative team; oversaw shoots and production.
Senior Art Director
Curious Minds Communications · New Delhi
- Directed creative output across a diverse client portfolio — strategy, ideation and final layout approval.
- Pitch specialist: represented the agency in client presentations and new business wins.
- Managed photo and video shoots; mentored junior art directors.
Creative Manager
HCL Technologies · PlusOneDegree · Noida
- Managed creative output and standards for PlusOneDegree, HCL's internal global marketing agency, across Retail, Telecom, Healthcare and EAS verticals.
- Delivered opportunity collateral for global sales, delivery and marketing teams; managed creative support for 35+ national client visits across seven cities.
- Led creative for CIO Straight Talk Magazine; launched the global HCL 40 campaign across 178 centres; produced the AR-enabled MAD JAM Book of Ideas.
Art Director ·
Head of Design
IANS · New Delhi
- Headed design quality and brand consistency across teams and business verticals.
- Led IGNOU's new brand identity and 25th-anniversary campaign, launched by the then President of India, Smt. Pratibha Patil; launched IGNOU's first in-house magazine and first consolidated web portal.
- Launched Jamia Millia Islamia's first newsletter (Jauhar) and Buddha International Circuit's first web presence; led RIICO's new brand identity.
- Published a commemorative coffee-table book for the India–Africa Summit, launched by the then Prime Minister, Dr. Manmohan Singh; led design for the Ministry of External Affairs' flagship publication.
Design Consultant
University of Sussex India · Kolkata
- Core team member for the creative department, driving promotion and brand-building for University of Sussex India.
- Launched the Sussex brand in Delhi and Kolkata through a series of events.
Chief Designer
ILS · Kolkata
- Directed design, development and production of marketing collateral and creative materials.
- Launched La Opala's first web presence and led NSHM University's Kolkata relaunch, including an admissions-focused web portal.
- Launched India's first digital magazine via CD-ROM for Indian Airlines; supported deal closures with several UK universities.
Creative philosophy
Great design isn't created to impressit's created to communicate.
Every brand has a story waiting to be discovered. Every challenge deserves thoughtful thinking. Every idea has the potential to matter when it's guided by purpose, empathy, and clarity.
For me, creativity isn't just a profession — it's a way of seeing the world.
Work / Portfolio
The Power
of Ideas.
I believe in ideas that inspire, designs that communicate, and brands that endure.
Beyond the lens
Capturing
Moments.
Photography reminds me every story begins with perspective. Beyond commercial work, my camera lets me notice people, places, and light that often go unseen.
Design teaches me to communicate. Photography teaches me to observe.
Recognition
- CEF GOLD
Best Publication Capability
CIO Straight Talk Magazine · HCL
- CEF GOLD
Best Innovation Publication Capability
MAD JAM 6, Book of Ideas · HCL
- CEF GOLD
Excellence in Customer Experience
Customer Experience Centre · HCL
- POD GOLD
Best Creative Art
CIO Straight Talk Magazine · HCL
- POD GOLD
Best Integrated Marketing Campaign
FY 2016–17 · HCL
- POD SILVER
Best Creative Art
Book of Ideas · HCL
Education & skills
Education
- Bachelor of Arts — Calcutta University
- Dual Diploma in Multimedia — Arena Multimedia, Kolkata
Additional skills
- Photography & Visual Storytelling
- Motion Graphics & Video Direction
- Event, Exhibition & Experience Design
- Stage & Set Conceptualisation
Languages
- English · Hindi · Bengali
Worked with
- TV9 Network
- HCL
- L&T
- HP
- Ricoh
- Barco
- MediaTek
- Rinnai Japan
- Blackberrys
- Cremica
- IGNOU
- Jamia Millia Islamia
- MEA, GoI
- RIICO
- Buddha Int'l F1
- Al Hashar Group
- Gulshan Group
- Purvanchal
- Aditya Group
- La Opala
- Indian Airlines
- NSHM Kolkata
- Univ. of Sussex
- Patel Hospital
- Vector X
- Mayor Group
- ATDC
- Carpet Crafts
Connect
Let's create something meaningful.
The best ideas begin with a conversation — whether you're building a brand, solving a challenge, or exploring a creative collaboration.
mythown@gmail.comPhone
+91 92680 63563Based in
Noida, NCR, India
Network
linkedin.com/in/mythownCurriculum vitae
Download PDFOpen to leadership roles & consulting mandates · English · Hindi · Bengali